Blog
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Understanding the Buyer’s Journey and Crafting Your Approach
The “Buyer’s Journey” is a well-known sales and marketing analogy used to explain the path a consumer follows when deciding upon a purchase. In order to properly communicate and provide the necessary resources to a prospect during the buyer’s journey, in order to ultimately close a sale, it is crucial that you first understand the...
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Underground Elephant CEO Jason Kulpa Helps Energize City as Host of Pop-up Concert
Underground Elephant hosted an outdoor pop-up concert on Friday, June 30, as part of a citywide initiative aimed at bringing the best local artists to the downtown streets. The lunchtime concert, which took place from noon to 2:00 p.m., is part of the fourth annual “Sounds of Summer” series, sponsored by the Downtown San Diego Partnership, GigTown and Pacific Records....
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3 No Brainer Marketing Strategies to Connect with Your Target Audience
One of the most important tools for any company is marketing. Marketing is the pursuit of getting the right message to the right people. It seems simple enough, but sometimes engaging with your core users can feel overwhelming and confusing. Below are three steps to connect with your target audience. Maintain your brand’s voice across...
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City of San Diego Features Underground Elephant
Underground Elephant featured in the City of San Diego’s Startup Success Series. Our very talented, Madeline Grose hosts the tour and shares her experience working at a startup like Underground Elephant.
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Business-to-Business vs. Business-to-Consumer
One of the biggest differentiators between companies is whether they sell from business-to- business (B2B) or from business-to-consumer (B2C). Although B2B and B2C may not seem so different at first glance, these models have key differences in relationships, audience and the buying process. Relationships One of the most important aspects of B2B marketing is establishing...
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