Company Blog

  • 3 Expert Lead Buying Tips from the Allstate Lead Marketplace Team

    The process of buying online leads should be simple and straightforward. In today’s hyper-competitive market, it’s an investment of your time and money, which should grow your book of business. In theory, it does just that; in practice, it will depend on your strategy and process for purchasing and working leads. In this installment from...

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  • A Guide to Finding & Converting Online Leads

    Consumers shop online for nearly everything. Insurance companies need to utilize their online components to not only capitalize on online leads, but also modernize the process of buying insurance. In this article, James Riebel explains strategies to help your company utilize the online tools available to you to enhance your digital presence. Modern consumers shop online...

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  • Best Practices: Vetting Lead Vendors

    Jason Kulpa, CEO of Underground Elephant, discusses the best practices when it comes to properly vetting a lead vendor in a recent Insurance Business America article.  In the digital age, all leads are not created equal. Although acquiring a mass quantity of leads might seem attractive, investing in low-intent leads will take you miles in...

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  • 3 Strategies to Identify Your Best Customers

    In his most recent thought leadership article for Business Journals, Jason Kulpa, CEO of Underground Elephant, uncovers three effective strategies to identify your best customers and keep them happy.  Do you know who your most profitable customers are? Odds are they’re your low-profile customers. Great customers often fly under the radar because they quietly make big purchases and drive...

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  • Fuel Your Agency’s Success with High-Octane Leads

    In a recent article for the Insurance Journal, Jason Kulpa, CEO of Underground Elephant, discusses the importance of quality leads, including how to identify and access them. He also hones in on the next steps that maximize the value derived from high-quality leads and explains how to fuel the sales engines of large enterprises and their sales...

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