Company Blog

Online Vendor Marketplace Expands Allstate Agency Owner Sales Leads

SAN DIEGO, April 8, 2014 – Underground Elephant in conjunction with Allstate Insurance Company recently completed the development and launch of the Allstate Lead Marketplace. This proprietary platform streamlines the sales cycle, improves customer experience and increases buying power for Allstate Insurance agency owners.

Under design and development for two years, this new platform gives Allstate agency owners a single place to go when looking for qualified business leads that come from a variety of online lead generation sources. Online lead generators will be invited to participate in the Marketplace to provide legitimate business opportunities to connect interested consumers with Allstate agency owners.

“The Allstate Lead Marketplace uses an integrated suite of tools that are unique to property and casualty insurance lead generation,” said Jason Kulpa, CEO at Underground Elephant. “Allstate agency owners requested a platform where they could leverage the collective buying power of Allstate, and gain powerful custom tools that empower them to manage their business more effectively.”

The marketplace brings together leads from many different suppliers and allows agency owners to compare sources and performance data on like terms. It also affords agency owners the opportunity to buy leads from multiple sources in a single transaction.

“We challenged Underground Elephant to help execute our vision for addressing the quality and efficiency concerns expressed by our agency owners as they increasingly rely upon online leads to support their sales efforts,” says Mark Madeyski, marketing manager at Allstate. “The early indication we see from the Allstate Lead Marketplace is that it could be a game changer for our agency owners, ensuring their timely purchase of leads for consumers searching online to meet their insurance protection needs.”

About Allstate Insurance
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via, and 1-800 Allstate®, and are widely known through the slogan “You’re In Good Hands With Allstate®.” In 2013, $29 million was given by The Allstate Foundation, Allstate, its employees and agency owners to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.