Blog

  • The Art of Cold Calling

    Cold calling is intimidating. For both the caller and the call recipient, the thought of talking to a stranger on the phone can be panic inducing. Even seasoned sales professionals sometimes get squeamish at the thought of picking up the phone to make an unsolicited call. If you work in sales, however, cold calling is...

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  • Working Friends, Working Relationships

    Through my years at Underground Elephant i have been able to build a multitude of strong interpersonal relationships in the workplace due to the many great people that i have had the pleasure to work with.  Working with amazing, fun people could be considered the best reason to come to 808 J St. and continue to...

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  • Industry Jargon You Need to Know

    Every industry develops jargon. Jargon is a collection of acronyms, buzzwords and slang that are used by people in the industry but often mystify outsiders. Though ad tech and marketing jargon is always evolving, we’ve compiled five of the most used industry words. Pay per click (PPC) Ads Pay per click is an advertising tactic...

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  • 3 Lead Generation Fallacies

    There is plenty of advice out there on lead generation best practices, but how do you sort through all the clutter and truly determine which strategies are effective? We specialize in lead generation on a daily basis and have tried every technique in the book and trust us, they don’t all work. Here are three...

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  • Nurturing Leads at Every Phase of the Buyer’s Journey

    The Buyer’s Journey, as we‘ve previously discussed on our blog, is a common analogy used in sales. At each phase of the funnel, prospects need to be uniquely catered to and approached. Use these simple strategies to nurture leads at each phase of the journey and bring them closer to customer status. Top of the...

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