Blog

  • The Importance of CRM in Your Business Plan

    As a business owner, one the most important pieces to your business is your relationships with your clients. Maintaining a quality customer relationship is not easy; often quality Customer Relationship Management (CRM) requires additional staff, time, and finances. So what will you gain from investing these extra resources? Here are just 3 reasons why you...

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  • The 4 Most Powerful, Persuasive Words to Entice Customers

    “Who? What? When? Why?”… these are the questions your target audience is asking. When conducting a persuasive argument, verbal or written, there are some words that have more power over others. Before your next marketing campaign, proposal, or copy, read up on how to incorporate these powerful, persuasive words into your argument. “You” Who are your...

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  • Founder of Holy Matcha Speaks at Underground Elephant

    Geraldine Ridaura, shares the story of her matcha cafe, Holy Matcha, with Underground Elephant at Startup Talks in the Park. Using beautiful design to attract customers, and skillfully securing the perfect location in North Park, Geraldine has successfully turned her business into one of San Diego’s coolest cafes. In her talk, Geraldine shares how she...

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  • Paru Tea Bar Founder at Startup Talks in the Park

    Underground Elephant’s Startup Talks in the Park features San Diego entrepreneurs and influencers. Amy Truong, founder of Paru Tea Bar, recently spoke about the journey that lead to opening her startup pop-up. During her talk, Truong shares the logistics of opening a small business, why she chose San Diego as the location for her startup,...

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  • How to Build a Team that Works for You

    Putting together a team that works as a well-oiled machine is probably something you dream about as a manager. Do you feel like the experience of a team syncing up in all ways possible is about as elusive as catching a glimpse of Big Foot while camping in the woods? You’re certainly not alone. For...

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