We may be half way through the year, but that doesn’t mean it’s time to stop tracking emerging trends. With the adtech industry evolving at lightning speed, some predicted trends from January may have come and gone, but there are a few we’re still keeping a close eye on.
AI And Machine Learning
Everybody in every industry seems to be talking about artificial intelligence and its potential for disruption. While, we don’t disagree that AI and machine learning have huge potential within adtech, we feel it will be less a disruptor and more a coadjutant to technology systems already in place. Adding AI and ML to an adtech team’s arsenal of tools will allow for better analysis and application of data, in turn helping them to boost performance and productivity.
Augmented and Virtual Reality
With the virility of applications such as Pokémon Go, it would be a mistake to glance over the potential advertising opportunities within virtual and augmented worlds. We predict that we will see increased demand for advertising options within these mediums as more applications hit the market. Adtech will be the force responsible for exploring and standardizing this new space within industry.
Live streaming began to catch on in 2016 with short-lived startups like Meerkat and Periscope. However, with applications such as Instagram and Facebook now offering live streaming as part of their interface, where thousands of users are already interacting daily, we’ve seen this trend take off. Where are the advertising opportunities you ask? Large enterprises have begun using live streaming as a way to show company culture, take viewers back stage at events and even host product launches, herein lies the opportunities for advertisers. Brands looking for innovative ways to build awareness and keep in front of their audiences want to sponsor and promote live streaming events such as these.
Each of these trends presents a new, unique opportunity for adtech companies to expand and adapt their technologies to better fulfill consumer needs.