Blog

  • Finding New Markets to Expand Lead Gen Efforts

    Markets become saturated, leads become stale and the sales pipeline can dry up – these are all issues even the most motivated sales teams face. When your team seems to have conquered a particular market it may be time to look beyond the horizons to see what your neighbors are up to. More often than...

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  • You Closed a Lead, Now Here’s How to Keep Them Happy

    There are plenty of ways to keep clients happy – promptly provide them with what they ask for, provide friendly customer service and of course, meet their price point… However, there is more to client retention than meets the eye, and long-term success is often rooted in underlying factors such as brand purpose, added value...

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  • Turning a Stranger into a Customer – 5 Steps

    Making friends is easy, but the same can’t always be said for converting customers. Many people are defensive when they first start dealing with salespeople. In order turn a stranger into a customer, you must build a positive rapport and ongoing relationship tailored to their specific needs. These five steps will have you closing leads...

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  • The Importance of a CRM for Lead Nurturing: 3 Pro Tips

    If you work in sales, you are most likely equipped with a stellar Customer Relationship Manager. However, more often than not, CRMs can end up being an expensive piece of software that leads get funneled into never to be seen again. The point of a CRM is not to simply house thousands of emails, but...

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  • The Art of Cold Calling

    Cold calling is intimidating. For both the caller and the call recipient, the thought of talking to a stranger on the phone can be panic inducing. Even seasoned sales professionals sometimes get squeamish at the thought of picking up the phone to make an unsolicited call. If you work in sales, however, cold calling is...

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