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Call Marketing Automation: Underground Elephant partner, Invoca, hits $2.5Bn in sales

Customer Call Volume Scales More than 300 Percent as Invoca Helps Marketers Meet the Growing Demands of Mobile Consumers. An excerpt from Invoca’s press release is below. To read it in its entirety, click here.

Underground Elephant works with Invoca to drive more business from mobile for UE’s Fortune-1000 clients. “Before Invoca, we primarily helped our clients to generate more leads online,” says UE’s Taryn Lomas. “Working with Invoca has enabled us to expand our products and services, including adding an inbound call program, which is driving hundreds of thousands of calls per month. For example, expanding our product set to include mobile click-to-call has allowed us to realize a 3067% lift in inbound call volume over the course of a year.”

Invoca is the leading provider of cloud-based inbound call marketing automation. This year, it has converted $2.5 billion in sales for its customers since the company was founded and $1.7 billion in just the last 12 months. The increasing demands of the mobile consumer combined with Invoca’s ongoing product innovation and dedication to customer success has supported the company’s revenue growth of more than 1200 percent over the past three years, in addition to its 82 percent gain in customers and 39 percent average deal size growth from H1 2013 to H1 2014.

Invoca reports a 337 percent overall rise in inbound call volume through its platform since 2012, largely driven by mobile advertising and search. Calls to Invoca customers have increased by more than 100 percent year-over-year, for four consecutive years, from 2009 to 2013. The foundations of advertising and search are rapidly changing with mobile, driving innovation and growth in the inbound call market. BIA/Kelsey recently cited that mobile search alone is expected to drive more than 73 billion calls by 2018.

According to Google, 70 percent of mobile searchers have already connected directly with businesses from the search engine page using click-to-call. This number will only increase as mobile search surges and local search queries on mobile outpace those on desktop in 2015.

  • Mobile advertising (including search, display and apps) now drives the majority of inbound calls to Invoca customers, increasing by 173 percent from 2012 to 2013.
  • Mobile search, in particular, accounts for a fast-growing segment of inbound calls to Invoca customers, making up 65 percent of all mobile ad-driven calls last year.
  • In 2013, the average call to Invoca customers from mobile search lasted 227 seconds, up from 90 seconds in 2009, which means call quality is increasing.

“Inbound calls produce some of the most valuable, high-intent business leads, but until recently it was incredibly difficult to connect online marketing campaigns to conversions from calls,” said Abid Chaudhry, Senior Analyst at BIA/Kelsey. “Invoca allows marketers to close this online-offline gap and truly maximize their marketing ROI.”

About Invoca Invoca is the industry-leader in inbound call marketing automation. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics, and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions marketers already use. Invoca helps businesses to get better-qualified, higher-converting customers and optimize spend across online, offline, and mobile marketing channels.