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  • 3 No Brainer Marketing Strategies to Connect with Your Target Audience

    One of the most important tools for any company is marketing. Marketing is the pursuit of getting the right message to the right people. It seems simple enough, but sometimes engaging with your core users can feel overwhelming and confusing. Below are three steps to connect with your target audience. Maintain your brand’s voice across...

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  • Startup Talks in the Park Series l Alain Gazaui

    Underground Elephant is excited to announce the launch of  our “Startup Talks in the Park” series! The first installment is now up on our Youtube channel! Our first speaker, Alain Gazaui from GreenLife Medical Systems, spoke to our herd about his experience in a collaborative work environment. Alain’s career in the medical industry has taught him that listening...

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  • 3 Tips for a Career in the Tech Industry

    The tech industry itself is the center for many topics of conversation in today’s business world. The companies that operate within it attract creative minds from all walks of life looking to make their mark and capitalize on the unlimited growth potential.  Here are a few of my tips to help you grow your career...

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  • 3 Key Takeaways From San Diego Interactive Day

    I recently had the pleasure of attending San Diego Interactive Day (SDX) 2017, a one-day conference that took place in multiple business around San Diego with a multitude of marketing and advertising experts from all over the country, including: Sally Hogshead – Author of “Fascinate” Steven Wilhit – VP Global Marketing, Apple Liz Gasser –...

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  • Business-to-Business vs. Business-to-Consumer

    One of the biggest differentiators between companies is whether they sell from business-to- business (B2B) or from business-to-consumer (B2C). Although B2B and B2C may not seem so different at first glance, these models have key differences in relationships, audience and the buying process. Relationships One of the most important aspects of B2B marketing is establishing...

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