Blog

  • Industry Jargon You Need to Know

    Every industry develops jargon. Jargon is a collection of acronyms, buzzwords and slang that are used by people in the industry but often mystify outsiders. Though ad tech and marketing jargon is always evolving, we’ve compiled five of the most used industry words. Pay per click (PPC) Ads Pay per click is an advertising tactic...

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  • 3 Lead Generation Fallacies

    There is plenty of advice out there on lead generation best practices, but how do you sort through all the clutter and truly determine which strategies are effective? We specialize in lead generation on a daily basis and have tried every technique in the book and trust us, they don’t all work. Here are three...

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  • Nurturing Leads at Every Phase of the Buyer’s Journey

    The Buyer’s Journey, as we‘ve previously discussed on our blog, is a common analogy used in sales. At each phase of the funnel, prospects need to be uniquely catered to and approached. Use these simple strategies to nurture leads at each phase of the journey and bring them closer to customer status. Top of the...

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  • Startup Talks in the Park Series | Chief Shelley Zimmerman

    Underground Elephant hosted Shelley Zimmerman, Chief of Police San Diego for  the second installment of  the “Startup Talks in the Park” series on July 6th.  Chief Zimmerman,  shared with UE employees what her role as chief looks like, and how she and her team collaborate to protect America’s 8th largest city.  Female UE employees were particularly inspired...

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  • Understanding the Buyer’s Journey and Crafting Your Approach

    The “Buyer’s Journey” is a well-known sales and marketing analogy used to explain the path a consumer follows when deciding upon a purchase. In order to properly communicate and provide the necessary resources to a prospect during the buyer’s journey, in order to ultimately close a sale, it is crucial that you first understand the...

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